All the latest marketing need-to-knows

We love what we do. That means we spend a lot of time thinking and talking about it too. Honest reflections, ideas, tips, articles: you’ll find them all right here.

A transparent orange background displaying a sports surface field with the A S Sports Systems logo
Digital Marketing

Streamlined Success For Sports Surfacing: AS Sports Case Study 2024

AS Sports are a family-run, sports surfacing business based in Nottingham, UK. With no ties to particular suppliers or manufacturers, they’re able to offer unbiased, honest advice to make sure every client receives the best possible sports surface for their needs. They have over 35 years of experience in the

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A figure holding a label in a love heart raising brand loyalty on social media
Social Media

 4 Tips For Building Brand Loyalty On Social Media

The digital landscape never stops evolving and, over time, brand loyalty has shifted from its traditional definition. Social media has had a massive impact on brand loyalty and what it means to be loyal to a business.  It’s incredibly valuable for marketers to have an understanding of brand loyalty within

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Google Ad Recommendations for SMEs
Digital Marketing

12 Google Ad Tips For SMEs

If you’re a SME (small or medium sized enterprise) running your own Google Ads account, it can sometimes feel like a bit of a mine field. In between juggling your day-to-day responsibilities, you’re also expected to keep up with the latest platform changes, optimise your campaigns effectively and keep expanding

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Google Ads Campaigns Approved & Rejected
Paid Advertising

Why Your Google Ads Campaigns Aren’t Showing

You’ve meticulously planned and prepared your new Google Ads Search campaign, but it’s been live for days now and you’re still not seeing any Impressions coming through. What do you do? First of all, don’t panic! Google Ads can be a complex platform to get right, and there are lots

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Purple Crystal Ball Showing 2024 Marketing Predictions
Digital Marketing

8 Marketing Predictions For 2024

With a new year on the horizon, we’re all thinking of how we can create the most effective marketing strategies to guide us through the next 12 months. The marketing industry is constantly changing and 2024 will undoubtedly be no exception. To help you prepare, we’ve compiled a list of

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Microsoft Audience Network
Paid Advertising

How to Opt Out of the Microsoft Audience Network

Microsoft Advertising has introduced some major changes to its platform in its pursuit of ‘maximising the power of search intent’. From 21st February 2023, all Search campaigns will now include Microsoft Audience Network participation – effectively introducing a multi-channel strategy as default. This means that when running a Search campaign

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