All the latest marketing need-to-knows

We love what we do. That means we spend a lot of time thinking and talking about it too. Honest reflections, ideas, tips, articles: you’ll find them all right here.

Peach background with a TikTok shop logo for Ecommerce and Search
Digital Marketing

TikTok’s Rise as a Search Engine for Ecommerce

‘Google it’ is probably never really going to go away but for Gen Z is it the norm? Is it where they’d go first for product discovery? TikTok is pushing the boundaries for more seamless search experiences. Especially when it comes to product discovery, so why and how could it

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colour palette - colour theory
Digital Marketing

Colour Theory: The Role Of Colour In Marketing

You may have heard the phrase colour theory in various walks of life. At its core, colour theory includes the science of colours, how people perceive them and the messages they communicate. When a person views a colour, messages are instantly sent to the brain, which informs the person’s judgement

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Graphic showing a man pushing an upward graph symbolising keyword increases
Organic Search

Four Top Tips For Keyword Wins

Keywords help us to find what we want. Right? Since I originally wrote this blog in 2021, the landscape of SEO has changed again, obviously. It’s constantly changing but as AI becomes more integral to the search experience, how can you ensure you’re still targeting the correct keywords?  Ranking is

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Woman stood inside laptop with people on a webinar behind her
Digital Marketing

Are Webinars Dead? An Honest View

Webinars can be a powerful tool for brands in all industries and of all sizes. They can be the ideal way to promote your products and services, educate your community, build brand awareness, and even generate leads. Your consumers are looking for solutions and valuable information, and webinars can be

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Marketing Misconceptions Animated Man Looking Confused With Questions Marks Over His Head
Digital Marketing

5 Digital Marketing Misconceptions: Debunked

The marketing industry is a minefield. There’s tons of information out there and it can sometimes be tough to know what to listen to and what to run from.  With the rise of B2B influencers and social media marketing ‘gurus,’ we’ve also seen a rise in marketing misinformation.  This can

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