How SMBs Can Partner with Digital Marketing Agencies

Small Business Owners Partnering With Digital Agencies Stood At a Shop Counter With Stock and Plants and a Open Laptop

If you’re a SMB running your own marketing activities in-house, then you know the constant challenges you face. From having to troubleshoot performance changes, to getting to grips with new platform features and coming up with new campaign ideas, it can be difficult to keep on top of things, especially when you have a business to run.

And whilst you may not be looking for ongoing management services from a digital marketing agency, did you know that many offer other services which could help support you?

Here are just a handful of services which we at Victress and other digital marketing agencies have to offer:

Training

1:1 or group training is a fantastic way to upskill yourself or your team, to be able to confidently manage your accounts in-house. That could be on anything from expanding into a new platform, to how to effectively optimise your campaigns.

Training Sessions For Small Business Owners Showing a Pen on a Whiteboard With Arrows Pointing to Audience.
Above: Training sessions should be tailored to your businesses wants and needs

Most agencies will be able to offer both an online and in-person training, and the option to tailor the session to the specific wants and needs of your business. The sessions should also allow you to pick the brain of the trainer, so that the training is interactive and conversational. Not only will all of this benefit your business, but it can also play a part in personal development too.

For more information on training, take a read of our blog on how digital marketing training will benefit your team.

Account Audits

Sometimes you just need a second pair of eyes on your account to spot weaknesses or to help identify opportunities for account growth and maximising performance. And that’s exactly what account audits are, a second opinion on how your account is currently performing and an expert opinion on how to improve it.

A good digital marketing agency will deliver this through a comprehensive downloadable document, filled with evaluation points, recommendations and guidelines, so that you can go on to implement the changes yourself. It should be an honest summary of how you can improve, but it also shouldn’t shy away from telling you what you’re doing well either. 

Some SMBs choose to request an account audit on an ad-hoc basis, whilst others like a 6-12 month check in to make sure their accounts are up to scratch.

Ad-Hoc Consultations

If you’ve suddenly found yourself with 87 unexplainable ad disapproval or need someone to talk through a big new campaign creative idea you have, then an ad-hoc consultation might be for you.  You may not always need someone on hand to answer your burning PPC or social media questions, but being able to reach out to someone when impromptu situations do occur can be very valuable. 

Whether it’s a once in a blue moon deep dive, or a bi-monthly check in to brainstorm ideas and talk about recent performance, ad-hoc consultations should be based on your specific needs and time requirements.

And if you do decide that you no longer want to manage your accounts in-house 

Monthly Management Packages

Most digital marketing agencies will offer different monthly management packages, with their costs depending on the size of your accounts and how much management time they will require.

Advertising media banner block on website on the screen of the smartphone lying on the wooden table.
Above: A monthly management package can help free up your time

Depending on the agency, you may also be able to request this service for a specific duration of time, such during recruitment or maternity cover.

Victress Works With SMBs

The most important thing to remember is that there are a variety of different ways that digital marketing agencies can help support your business. Regardless of your budget or extent of your needs, you do not have to do it alone. 

Contact us to arrange a free 30 minute consultation. You may just have a few questions or you may already know that working with an agency is the right fit. We’re here to help and would love to hear from you. 

Share This Post

More To Explore