We *blink* and it’s Christmas again. It can often feel like we don’t have much time to prepare our seasonal search and SEO strategy but the thing is, if you follow small and simple steps, you won’t have to. Unlike with the big guys, things don’t happen overnight. So, shall we take a look at how you can ensure you’re on the nice list this Christmas?
1. Deck The Halls
You don’t only have to be an ecommerce retailer to reap the results when it comes to seasonal content. It helps, especially with blog content and product discovery but even with B2B, content can still be seasonal.
You’ll already have content on your site that is seasonal. De-clutter and have a look at existing content, ensure links and content are up to date and focus on user journey.
If this content has performed well previously, it will again. Don’t recreate the same content, just enhance and update and you’ll quickly see results.
2. Make a List, Check it Twice
It may seem like a no-brainer but go back to basics. Collate a seasonal keyword list and check your position rankings. It happens more often than not where businesses want to rank for a word but don’t realise they already are.
Use Google Trends, Gemini, ChatGPT, Ahrefs, SEMRush. Not only will these tools help with finding seasonal keywords based on your industry, they will help with content ideas too.
3. Sleigh Ready
Be opportunistic. Ensure that as well as updating content, you begin pushing it with plenty of time for it to rank. Seasonal keywords will begin to rank earlier than you may think. Take a look at the keyword history and take note of competitors too.
Whether you’re B2B or B2C, think about trends. What is it that your customer wants, it could be a product or a service. Build in consumer trends into your seasonal content strategy and have a variety of content for all.
This should be a mix of discovery, navigational and transactional. The way that consumers are shopping is changing, we’re becoming less patient and turning to TikTok. This means the buying cycle is shrinking so ensure you make the most of this over the Christmas period.
If you sleigh ready, you ain’t gotta get ready.
4. Go Snow-bile
Think about if people are browsing during the Christmas break and think about when your customers will be back in the New Year.
As people are on the go over the Christmas period, many of us will be browsing and purchasing on our phones. If your site isn’t optimised for mobile, not only are you impacting your visibility, you’re throwing away missed opportunities.
All Wrapped Up With Victress
Thank goodness, the awful puns have stopped. Even if we did think they were tree-mendous. We help many businesses with making the most of seasonal content, if you would like help with a strategy then get in touch.
