12 Google Ad Tips For SMEs
If you’re a SME (small or medium sized enterprise) running your own Google Ads account, it can sometimes feel like a bit of a mine field. In between juggling your day-to-day responsibilities, you’re also expected to keep up with the latest platform changes, optimise your campaigns effectively and keep expanding your account reach. Where do […]
Why Your Google Ads Campaigns Aren’t Showing
You’ve meticulously planned and prepared your new Google Ads Search campaign, but it’s been live for days now and you’re still not seeing any Impressions coming through. What do you do? First of all, don’t panic! Google Ads can be a complex platform to get right, and there are lots of levers involved in ensuring […]
5 Alternative PPC Platforms to Try in 2024
There’s a whole world of PPC platforms outside of the usual suspects (Google Ads, Microsoft Advertising and Meta Ads), just waiting for advertisers to jump on board and try their offering! Expanding your PPC strategy into other platforms is a great way to broaden your reach and diversify your messaging. By reaching your target audience […]
5 Things To Know Before You Start Running PPC Campaigns
So you’d like to start running PPC campaigns? That’s great news! However, before venturing into the world of PPC there are some important things you first should know. Whilst there are countless guides and articles on the technical specifics of PPC platforms, it’s always helpful to take note of more contextual elements regarding PPC campaigns. […]
How to Optimise Your Search Campaigns For The Microsoft Audience Network
Now that Microsoft Advertising has made it default for all Search Campaigns to be eligible to show on the Audience Network, advertisers need to ensure that their campaigns are prepared for this increased visibility. Search Campaigns & Audience Network The reason why advertisers need to optimise their Search campaigns accordingly is that the Search and […]
