6 Best Practices For Running Responsive Display Ads

Responsive Display Ads - Woman Sitting at Desk Looking at Display Ads

When it comes to Responsive Display Ads (RDAs), advertisers have to hand over a great level of their control over to Google Ads and Machine Learning. This can be very daunting, and unfortunately, the machine doesn’t always get it right. However, as advertisers there are things that we can do to help ‘feed’ the machine […]

The ABCs of PPC

abc glossary of ppc & paid media

Regardless of how many years you’ve been in the business, it is important to keep on top of your PPC knowledge and skills. It’s a fast paced industry and if you don’t keep up, then you’re going to get left behind.  With what sometimes feels like an infinite amount of websites, videos and guides flying […]

8 Marketing Predictions for 2022

Marketing Predictions for 2022

It’s that time of year again, when we all start thinking about how to create marketing strategies for the New Year, looking into digital trends and the potential opportunities we can take advantage of.  Digital marketing is constantly evolving but, due to the current climate, it’s likely that 2022 will see some dramatic changes. To […]

An Introduction to Quora Ads

Quora Advertising

You may have seen Quora appearing in your search results or you may even be using it already but did you know you can use it to advertise your business?

5 Frightening PPC Fails

ppc fails

With the spooky season upon us, we wanted to share 5 frightening PPC fails to keep you up all night!