All the latest marketing need-to-knows
We love what we do. That means we spend a lot of time thinking and talking about it too. Honest reflections, ideas, tips, articles: you’ll find them all right here.
4 Tips For Building Brand Loyalty On Social Media
The digital landscape never stops evolving and, over time, brand loyalty has shifted from its traditional definition. Social media has had a massive impact on brand loyalty and what it means to be loyal to a business. It’s incredibly valuable for marketers to have an understanding of brand loyalty within
12 Google Ad Tips For SMEs
If you’re a SME (small or medium sized enterprise) running your own Google Ads account, it can sometimes feel like a bit of a mine field. In between juggling your day-to-day responsibilities, you’re also expected to keep up with the latest platform changes, optimise your campaigns effectively and keep expanding
Why Your Google Ads Campaigns Aren’t Showing
You’ve meticulously planned and prepared your new Google Ads Search campaign, but it’s been live for days now and you’re still not seeing any Impressions coming through. What do you do? First of all, don’t panic! Google Ads can be a complex platform to get right, and there are lots
8 Marketing Predictions For 2024
With a new year on the horizon, we’re all thinking of how we can create the most effective marketing strategies to guide us through the next 12 months. The marketing industry is constantly changing and 2024 will undoubtedly be no exception. To help you prepare, we’ve compiled a list of
How to Opt Out of the Microsoft Audience Network
Microsoft Advertising has introduced some major changes to its platform in its pursuit of ‘maximising the power of search intent’. From 21st February 2023, all Search campaigns will now include Microsoft Audience Network participation – effectively introducing a multi-channel strategy as default. This means that when running a Search campaign
5 Alternative PPC Platforms to Try in 2024
There’s a whole world of PPC platforms outside of the usual suspects (Google Ads, Microsoft Advertising and Meta Ads), just waiting for advertisers to jump on board and try their offering! Expanding your PPC strategy into other platforms is a great way to broaden your reach and diversify your messaging.
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