All the latest marketing need-to-knows
We love what we do. That means we spend a lot of time thinking and talking about it too. Honest reflections, ideas, tips, articles: you’ll find them all right here.
5 Things To Know Before You Start Running PPC Campaigns
So you’d like to start running PPC campaigns? That’s great news! However, before venturing into the world of PPC there are some important things you first should know. Whilst there are countless guides and articles on the technical specifics of PPC platforms, it’s always helpful to take note of more
Threads: Everything you need to know
It’s official: Instagram’s alternative to Twitter has launched. The new app, Threads, has been described as “Instagram’s text-based conversation app” and one scroll on the platform tells you that it has been released as a direct competitor for Twitter. Meta has taken advantage of Musk’s recent shortcomings on Twitter, hoping
How to Optimise Your Search Campaigns For The Microsoft Audience Network
Now that Microsoft Advertising has made it default for all Search Campaigns to be eligible to show on the Audience Network, advertisers need to ensure that their campaigns are prepared for this increased visibility. Search Campaigns & Audience Network The reason why advertisers need to optimise their Search campaigns accordingly
Inspiration For B2B Paid Social
Whether you’re an in-house marketer or an agency paid social specialist, if you’ve been working on a brand for a long time it can become difficult to think of fresh new ideas – especially when it comes to B2B social media. Although it might be tempting to keep that creative
The Right Social Media Platform For Your Business
Social media marketing has been rapidly growing in popularity in recent years and, with the rise of new technologies and platforms, the only thing separating your business from your customers is a screen. Social media bridges this gap, making it easier than ever to reach your audience. By making social
Let’s Talk About AI Content
AI content is everywhere. When it was first introduced in late 2022, ChatGPT quickly gained momentum, forcing people to rethink their strategy. For those who may have escaped the hype, ChatGPT is basically a platform that generates content based on your input that likes to think it’s smarter than it
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