All the latest marketing need-to-knows

We love what we do. That means we spend a lot of time thinking and talking about it too. Honest reflections, ideas, tips, articles: you’ll find them all right here.

Lead Gen Landing Pages
Digital Marketing

How to Improve Your Lead Gen Landing Pages

When you’re dealing with Lead Gen landing pages it can be tricky to know what you can do to improve the user experience. You know that you need to include information about your product/service, and of course that vital lead form, but what else? Well that’s where we can turn

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microsoft advertising bing
PPC

8 Reasons Why You Should Be Using Microsoft Advertising

So you’re achieving stable and consistent performance on Google Ads. You’ve expanded into the Google Display Network, you’ve mastered the art of Remarketing and you know your RSA’s from your RDA’s. Now it’s time to start scaling your Paid Advertising. So where do you start? Why Microsoft Advertising?   Microsoft

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Paid Social For SaaS
Paid Social Media

A Beginner’s Guide to Paid Social For SaaS

Have you been tasked with looking into paid social for your SaaS brand but you’re unsure where to start? Due to mounting lead pressure, it can be tempting to serve “Free Trial” or “Demo” to that freezing cold audience right from the get-go but the nature of SaaS is that

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GA4 - Phone with a big 4 symbol for Google Analytics 4
Digital Marketing

What is Google Analytics 4 (GA4) and What Has Changed?

GA4 – a term that you’ve probably heard for a while now. Whether you work in digital marketing or you’re a business owner. You know it should be on your radar, you know that you need to migrate over from Universal Analytics. Do you know why though and what the

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