All the latest marketing need-to-knows
We love what we do. That means we spend a lot of time thinking and talking about it too. Honest reflections, ideas, tips, articles: you’ll find them all right here.
How to Opt Out of the Microsoft Audience Network
Microsoft Advertising has introduced some major changes to its platform in its pursuit of ‘maximising the power of search intent’. From 21st February 2023, all Search campaigns will now include Microsoft Audience Network participation – effectively introducing a multi-channel strategy as default. This means that when running a Search campaign
5 Alternative PPC Platforms to Try in 2024
There’s a whole world of PPC platforms outside of the usual suspects (Google Ads, Microsoft Advertising and Meta Ads), just waiting for advertisers to jump on board and try their offering! Expanding your PPC strategy into other platforms is a great way to broaden your reach and diversify your messaging.
How SMBs Can Partner with Digital Marketing Agencies
If you’re a SMB running your own marketing activities in-house, then you know the constant challenges you face. From having to troubleshoot performance changes, to getting to grips with new platform features and coming up with new campaign ideas, it can be difficult to keep on top of things, especially
How to Protect Your Mental Health on Social Media
Working in social media requires you to be always “on” – scrolling online looking for inspiration, keeping a close eye on the latest trends and responding to comments. Throw in some trolls and the fast-paced nature of the industry and you’ll be burnt out in no time. Around 58% of
5 Things To Know Before You Start Running PPC Campaigns
So you’d like to start running PPC campaigns? That’s great news! However, before venturing into the world of PPC there are some important things you first should know. Whilst there are countless guides and articles on the technical specifics of PPC platforms, it’s always helpful to take note of more
Threads: Everything you need to know
It’s official: Instagram’s alternative to Twitter has launched. The new app, Threads, has been described as “Instagram’s text-based conversation app” and one scroll on the platform tells you that it has been released as a direct competitor for Twitter. Meta has taken advantage of Musk’s recent shortcomings on Twitter, hoping
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