6 Best Practices For Running Responsive Display Ads
When it comes to Responsive Display Ads (RDAs), advertisers have to hand over a great level of their control over to Google Ads and Machine Learning. This can be very daunting, and unfortunately, the machine doesn’t always get it right. However, as advertisers there are things that we can do to help ‘feed’ the machine […]
The ABCs of PPC
Regardless of how many years you’ve been in the business, it is important to keep on top of your PPC knowledge and skills. It’s a fast paced industry and if you don’t keep up, then you’re going to get left behind. With what sometimes feels like an infinite amount of websites, videos and guides flying […]
8 Marketing Predictions for 2022
It’s that time of year again, when we all start thinking about how to create marketing strategies for the New Year, looking into digital trends and the potential opportunities we can take advantage of. Digital marketing is constantly evolving but, due to the current climate, it’s likely that 2022 will see some dramatic changes. To […]
An Introduction to Quora Ads
You might have seen Quora appearing in your search results, you may even already be using it to find answers to your burning questions, but did you know that you can use Quora Ads to advertise your business? What is Quora? Launched in 2010, Quora is a user content generated question and answer website. Users […]
5 Frightening PPC Fails
With the spooky season upon us, we wanted to share 5 frightening PPC fails to keep you up all night! 1. Negative Keywords in PPC Campaigns Adding a wrong negative keyword can slash relevant site traffic dramatically. Such a simple mistake but such grave consequences. Keep a close eye on notifications of ‘Keyword Conflicts’ to […]