The ABCs of PPC
Regardless of how many years you’ve been in the business, it is important to keep on top of your PPC knowledge and skills. It’s a fast paced industry and if you don’t keep up, then you’re going to get left behind. With what sometimes feels like an infinite amount of websites, videos and guides flying […]
8 Marketing Predictions for 2022
It’s that time of year again, when we all start thinking about how to create marketing strategies for the New Year, looking into digital trends and the potential opportunities we can take advantage of. Digital marketing is constantly evolving but, due to the current climate, it’s likely that 2022 will see some dramatic changes. To […]
An Introduction to Quora Ads
You might have seen Quora appearing in your search results, you may even already be using it to find answers to your burning questions, but did you know that you can use Quora Ads to advertise your business? What is Quora? Launched in 2010, Quora is a user content generated question and answer website. Users […]
5 Frightening PPC Fails
With the spooky season upon us, we wanted to share 5 frightening PPC fails to keep you up all night! 1. Negative Keywords in PPC Campaigns Adding a wrong negative keyword can slash relevant site traffic dramatically. Such a simple mistake but such grave consequences. Keep a close eye on notifications of ‘Keyword Conflicts’ to […]
The 10 Do’s and Don’ts of Competitor Bidding
Done right, competitor bidding can play a key role in your Paid Search strategy, helping you to expand your reach and hit high intent audiences. Done poorly, you could end up pushing your competitors to retaliate, hitting you where it hurts with infringement complaints and nasty bidding battles. In this blog I’m going to be […]