All the latest marketing need-to-knows
We love what we do. That means we spend a lot of time thinking and talking about it too. Honest reflections, ideas, tips, articles: you’ll find them all right here.
Why Consistency Is Key For Social Media Marketing
For any business, your brand is your most important asset. It’s your organisation’s personality, after all. The way you look, sound and act can directly influence how current and potential customers perceive your business. Taking that into consideration, it’s no surprise that your brand’s social media marketing presence is vitally
8 Marketing Predictions for 2022
It’s that time of year again, when we all start thinking about how to create marketing strategies for the New Year, looking into digital trends and the potential opportunities we can take advantage of. Digital marketing is constantly evolving but, due to the current climate, it’s likely that 2022 will
An Introduction to Quora Ads
You might have seen Quora appearing in your search results, you may even already be using it to find answers to your burning questions, but did you know that you can use Quora Ads to advertise your business? What is Quora? Launched in 2010, Quora is a user content generated
Why User Generated Content Is Crucial For Your Brand
You may be aware of the term ‘user generated content’ but you may not know what it actually means. You may be doing it for your business already without even realising it. User generated content is simply content that you acquire via your audience. Here, we provide a run down
What Is Black Fiveday and How Can Your Business Get Involved?
You’ve been hearing all about it on LinkedIn, you’ve started to receive countdown emails and your social feeds are full of sale banners. But what is Black Fiveday all about, and how can your business get involved? Wait, What is ‘Black Fiveday’? Whilst Black Friday and Cyber Monday are most
5 Top Brands That Nail Reactive Marketing
What Is Reactive Marketing? Reactive marketing. One of the most popular buzzwords in marketing at the moment, but what does it actually mean? It’s essentially the opposite of proactive marketing – instead of anticipating changes in consumer behaviour, you respond to them. Rather than the focus being on coming up
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