All the latest marketing need-to-knows
We love what we do. That means we spend a lot of time thinking and talking about it too. Honest reflections, ideas, tips, articles: you’ll find them all right here.
The ABCs of PPC
Regardless of how many years you’ve been in the business, it is important to keep on top of your PPC knowledge and skills. It’s a fast paced industry and if you don’t keep up, then you’re going to get left behind. With what sometimes feels like an infinite amount of
What is Digital PR?
At its core, digital PR is a promotional activity which is used by marketers to help get a business in front of potential customers online. It can be a super powerful part of your business’ marketing mix, helping to improve your online presence and visibility in a measurable way. Unlike
What is Link Building?
If we’re getting down to the basics, link building is essentially the practice of obtaining links from other websites back to your own, helping your SEO activity. Search engines measure how valuable and important a website is by analysing the quality, quantity and relevance of external links to the site.
An Introduction to Brand Awareness
Brand awareness is a way of identifying how aware consumers are with a brand or its products. As part of your larger marketing strategy, it is really important to focus on brand awareness to help your target consumers (or audience) develop a preference towards your brand. We are all consumers.
How to Market to Different Generations
Understanding how to market to different generations is essential when you’re planning your social media marketing campaign. No two generations are the same, they all have different buying behaviours and expectations. Whether you’re selling a product or service which is age-specific or something that spans generations, it’s crucial to understand
Why Consistency Is Key For Social Media Marketing
For any business, your brand is your most important asset. It’s your organisation’s personality, after all. The way you look, sound and act can directly influence how current and potential customers perceive your business. Taking that into consideration, it’s no surprise that your brand’s social media marketing presence is vitally
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