All the latest marketing need-to-knows
We love what we do. That means we spend a lot of time thinking and talking about it too. Honest reflections, ideas, tips, articles: you’ll find them all right here.
What Is Black Fiveday and How Can Your Business Get Involved?
You’ve been hearing all about it on LinkedIn, you’ve started to receive countdown emails and your social feeds are full of sale banners. But what is Black Fiveday all about, and how can your business get involved? Wait, What is ‘Black Fiveday’? Whilst Black Friday and Cyber Monday are most
5 Top Brands That Nail Reactive Marketing
What Is Reactive Marketing? Reactive marketing. One of the most popular buzzwords in marketing at the moment, but what does it actually mean? It’s essentially the opposite of proactive marketing – instead of anticipating changes in consumer behaviour, you respond to them. Rather than the focus being on coming up
5 Frightening PPC Fails
With the spooky season upon us, we wanted to share 5 frightening PPC fails to keep you up all night! 1. Negative Keywords in PPC Campaigns Adding a wrong negative keyword can slash relevant site traffic dramatically. Such a simple mistake but such grave consequences. Keep a close eye on
Is Your Instagram Profile Search Friendly?
Search for your favourite brand on Instagram. Go on, do it now. What were the results? You found their profile You found hashtags relating to their brand You found posts from users tagging them or using hashtags for their brand If the answer is all three, then chances are they’re
5 Ways To Use Twitter For Business
Using Twitter for business is one of the best ways to get brand awareness and recognition. It’s fast-paced and can be very political, yet what people tend to overlook is the incredible impact it can have on brand recognition. Consumers love interacting with brands these days and social media makes
The 10 Do’s and Don’ts of Competitor Bidding
Done right, competitor bidding can play a key role in your Paid Search strategy, helping you to expand your reach and hit high intent audiences. Done poorly, you could end up pushing your competitors to retaliate, hitting you where it hurts with infringement complaints and nasty bidding battles. In this
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