All the latest marketing need-to-knows
We love what we do. That means we spend a lot of time thinking and talking about it too. Honest reflections, ideas, tips, articles: you’ll find them all right here.
Traditional Media Vs Online Advertising
Let’s face it, when it comes to advertising, you’ve got to spend money to make money. But what media should you be putting your marketing budget into? Whilst word of mouth, customer loyalty and community outreach are still important methods for generating business, online advertising is where the majority
What is Search Intent?
What do you search for when you need to know something? Keywords will help you to rank higher on Google but search intent essentially will help to keep users on your site, to submit an enquiry form or to purchase an item. Search intent is quite simply the reason why
How To Use LinkedIn For Your Personal Brand
It’s easy to spend so much time building your business profile on LinkedIn that you forget to pay attention to your personal brand. You represent the business you work for and building your personal brand is a must. LinkedIn can be a very good place to start building your presence.
PPC For SaaS Providers
When it comes to advertising SaaS products, it’s easy to only concentrate on those nearing the end of the sales funnel. The sales team might be questioning lead volume, organic performance may be struggling, you might have tight KPIs to achieve… and so your efforts focus on only the lower
6 Ways to Productively Be a Rebel In The Workplace
I’m a rebel. No, I don’t prefer my clothes customised with sewn on patches, my neighbours don’t make noise complaints and I rarely stay awake past midnight. But in terms of my attitude in the workplace, I very much have a rebellious heart. I first realised I was a Workplace
LinkedIn Targeting via Microsoft Advertising
Microsoft Advertising offers a unique bridge between Search Campaigns and Social targeting methods via it’s LinkedIn targeting feature. This exclusive feature allows advertisers to narrow their audience targeting to specific audiences based on LinkedIn profile information. So what are these two platforms, and how does their joint targeting feature benefit
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