All the latest marketing need-to-knows
We love what we do. That means we spend a lot of time thinking and talking about it too. Honest reflections, ideas, tips, articles: you’ll find them all right here.
What is Link Building?
If we’re getting down to the basics, link building is essentially the practice of obtaining links from other websites back to your own, helping your SEO activity. Search engines measure how valuable and important a website is by analysing the quality, quantity and relevance of external links to the site.
An Introduction to Brand Awareness
Brand awareness is a way of identifying how aware consumers are with a brand or its products. As part of your larger marketing strategy, it is really important to focus on brand awareness to help your target consumers (or audience) develop a preference towards your brand. We are all consumers.
How to Market to Different Generations
Understanding how to market to different generations is essential when you’re planning your social media marketing campaign. No two generations are the same, they all have different buying behaviours and expectations. Whether you’re selling a product or service which is age-specific or something that spans generations, it’s crucial to understand
Why Consistency Is Key For Social Media Marketing
For any business, your brand is your most important asset. It’s your organisation’s personality, after all. The way you look, sound and act can directly influence how current and potential customers perceive your business. Taking that into consideration, it’s no surprise that your brand’s social media marketing presence is vitally
8 Marketing Predictions for 2022
It’s that time of year again, when we all start thinking about how to create marketing strategies for the New Year, looking into digital trends and the potential opportunities we can take advantage of. Digital marketing is constantly evolving but, due to the current climate, it’s likely that 2022 will
An Introduction to Quora Ads
You might have seen Quora appearing in your search results, you may even already be using it to find answers to your burning questions, but did you know that you can use Quora Ads to advertise your business? What is Quora? Launched in 2010, Quora is a user content generated
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Whether you know just what you need or could use a sounding board to work things out, tell us about your brand and project. We’ll be in touch to explain how we could help.
