All the latest marketing need-to-knows
We love what we do. That means we spend a lot of time thinking and talking about it too. Honest reflections, ideas, tips, articles: you’ll find them all right here.
TikTok’s Rise as a Search Engine for Ecommerce
‘Google it’ is probably never really going to go away but for Gen Z is it the norm? Is it where they’d go first for product discovery? TikTok is pushing the boundaries for more seamless search experiences. Especially when it comes to product discovery, so why and how could it
Colour Theory: The Role Of Colour In Marketing
You may have heard the phrase colour theory in various walks of life. At its core, colour theory includes the science of colours, how people perceive them and the messages they communicate. When a person views a colour, messages are instantly sent to the brain, which informs the person’s judgement
Four Top Tips For Keyword Wins
Keywords help us to find what we want. Right? Since I originally wrote this blog in 2021, the landscape of SEO has changed again, obviously. It’s constantly changing but as AI becomes more integral to the search experience, how can you ensure you’re still targeting the correct keywords? Ranking is
5 Digital Marketing Misconceptions: Debunked
The marketing industry is a minefield. There’s tons of information out there and it can sometimes be tough to know what to listen to and what to run from. With the rise of B2B influencers and social media marketing ‘gurus,’ we’ve also seen a rise in marketing misinformation. This can
How To Create a Social Media Strategy In 6 Steps
When done well, social media marketing has the power to build brand awareness, strengthen your relationship with your customers, and even increase leads. However, it can be hard to get started. It’s important to have a social media strategy before you get stuck in and, while this can be a
Mindful Marketing: 5 Tips For Inclusive Marketing
We relate to brands that we resonate with. When we see ourselves or an idea of ourselves in a brand, we feel seen. Inclusive marketing is a way of going further, pushing that envelope but it isn’t and shouldn’t be a token gesture. We see it time and time again
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