5 Frightening PPC Fails
With the spooky season upon us, we wanted to share 5 frightening PPC fails to keep you up all night! 1. Negative Keywords in PPC Campaigns Adding a wrong negative keyword can slash relevant site traffic dramatically. Such a simple mistake but such grave consequences. Keep a close eye on notifications of ‘Keyword Conflicts’ to […]
The 10 Do’s and Don’ts of Competitor Bidding
Done right, competitor bidding can play a key role in your Paid Search strategy, helping you to expand your reach and hit high intent audiences. Done poorly, you could end up pushing your competitors to retaliate, hitting you where it hurts with infringement complaints and nasty bidding battles. In this blog I’m going to be […]