All the latest marketing need-to-knows
We love what we do. That means we spend a lot of time thinking and talking about it too. Honest reflections, ideas, tips, articles: you’ll find them all right here.

Why Organic & Paid Marketing Should Go Hand in Hand
“What’s your main objective? What would you like to achieve from your overall marketing strategy?” “Sales” There’s often two narratives when it comes to discussing marketing with some clients. Either, It’s a case of throwing all of the marketing budget at a strategy, in hope that things will work when

7 Surprising Things TikTok Has Influenced in 2021
From dance routines and lip-syncs, to viral whipped coffees and focaccia, trends born on TikTok have quickly been making their way into mainstream culture. Gone are the days of seeing TikTok as a place purely for memes and e-boys, it’s time to acknowledge the incredible cultural impact the app is

Meet The Team: Catriona’s Story, Social Media Executive
Hello! I’m Catriona Hannah and I’m the Social Media Executive here at Victress. I have a love for all things social, spending a shameful amount of time scrolling through Twitter, Instagram, TikTok and Facebook. I’m passionate about the power of social media and believe that it should never be underestimated.

Meet The Team: Sophie’s Story, Head of Paid Media
My name is Sophie Logan and I am the Head of Paid Media here. As a Paid Media Specialist I am fascinated by all things Google Ads and Microsoft Advertising, with a keen interest in Search Advertising. I enjoy the balance of writing, maths and data analysis the role entails,

5 Reasons Businesses Should Be Using Pinterest
Wedding planning, interior inspiration, recipes for the perfect hummus. If you’re not a regular user of Pinterest, this could very well be an accurate description of what to expect from the social channel. The image sharing platform has been around probably longer than you think, for the past eleven years
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