5 Frightening PPC Fails
With the spooky season upon us, we wanted to share 5 frightening PPC fails to keep you up all night! 1. Negative Keywords in PPC Campaigns Adding a wrong negative keyword can slash relevant site traffic dramatically. Such a simple mistake but such grave consequences. Keep a close eye on notifications of ‘Keyword Conflicts’ to […]
The 10 Do’s and Don’ts of Competitor Bidding
Done right, competitor bidding can play a key role in your Paid Search strategy, helping you to expand your reach and hit high intent audiences. Done poorly, you could end up pushing your competitors to retaliate, hitting you where it hurts with infringement complaints and nasty bidding battles. In this blog I’m going to be […]
Why Organic & Paid Marketing Should Go Hand in Hand
“What’s your main objective? What would you like to achieve from your overall marketing strategy?” “Sales” There’s often two narratives when it comes to discussing marketing with some clients. Either, It’s a case of throwing all of the marketing budget at a strategy, in hope that things will work when they haven’t previously. They realise […]
Meet The Team: Sophie’s Story, Head of Paid Media
My name is Sophie Logan and I am the Head of Paid Media here. As a Paid Media Specialist I am fascinated by all things Google Ads and Microsoft Advertising, with a keen interest in Search Advertising. I enjoy the balance of writing, maths and data analysis the role entails, and just how fast the […]